Santa Switched to Pepsi
Editor
National Commercial Campaign | PepsiCo
PepsiCo’s national commercial campaign Santa Switched to Pepsi is a comedy-driven holiday spot designed for broad broadcast and digital audiences. My work on the campaign drew directly on extensive comedy editing experience, with a focus on performance timing, clarity of visual jokes, and clean narrative payoff within a tight runtime. The edit balanced brand messaging with character-based humor, delivering a polished commercial that met national delivery standards while preserving the comedic intent at the core of the campaign.
