Gotham was used for the popular “I’m With Coco” posters created by Mike Mitchell during Conan O’Brien’s 2010 Tonight Show conflict. The typeface was eventually adopted for TBS’s Conan logo and other logos designed by Rob Ashe Jr.
In March of 2010, it was announced that Conan O'Brien would be embarking on a three month national stand-up comedy tour. I was lucky enough to be assigned Triumph, the Insult Comic Dog's segment. I worked on the pieces at home, communicating with Robert Smigel (the man behind Triumph), and head writer Mike Sweeney through email. The experience was the first time I can remember editing for anyone without ever really talking to them. It was also the only time I was able to hear the live reactions of six thousand people to something I edited.